F&B · Delhi · 8 months

From 1 outlet to a city-wide cult — without a paise on ads

Pure content + chef-led personal brand. Two outlets opened on waitlist alone.

0K
Followers (organic)
0K
Waitlist signups
0
Spent on ads

What we did

Chef-as-character reels, behind-the-counter content, and one viral 'authentic-vs-Indian' broth thread. Outlets 2 & 3 launched to 14K-strong waitlists.

Services involved

  • Social
  • Content
  • Personal Brand